Experts say that search engine optimization (SEO) is one of the most important elements in the marketing plan of any business, especially if it’s an online business. Because more and more people are searching the Internet on their computers, smart phone or other mobile devices, web site ranking has become more important than ever before. George Brown knows this all too well; that’s why he’s been providing expert SEO services to companies in the Chicago area since 1998 .
How SEO works for you
Search engine optimization is a method of getting your business online to be seen by Google, Bing, Yahoo and other search engines. SEO basically means you’re optimizing your business so that people will find you when they’re looking for what you have to offer. By creating content that specifically targets a keyword, you can increase traffic to your website as more and more people are searching online for it.
What Makes an SEO Expert?
Everyone and their dog thinks they can do SEO. However, Chicago SEO expert George Brown explains that it takes more than technical knowledge to be an SEO pro. Here’s what makes an SEO expert
What’s the Difference Between Organic and Non-Organic Search Results?
No matter what your stance is on organic search engine optimization versus pay-per-click advertising, you’ve got to admit: there’s a difference between organic and non-organic results. In fact, there are plenty of factors that could make your business more visible than it is at present, which is why our Chicago SEO expert George Brown always suggests that businesses explore every option available to them. Here are five major differences between organic and non-organic search results.
How Does a Website Gain Links to Rank Higher in Search Engines?
While we can’t divulge any trade secrets here, we can tell you that there are a few steps you can take to your website to make it more attractive to Google and other search engines. When people visit your site, they will share your content if they find it interesting or helpful. You have worked hard on that content, so why not go out of your way to make sure more people see it?
Should I Outsource SEO or Invest in It Myself?
I get asked about outsourcing a lot, especially with regards to Search Engine Optimization. It’s true that getting other people to do what you don’t have time for is a great way to get more done, but it can be risky. In general, I think hiring an agency or freelancer is a good idea when you don’t have much experience or knowledge in an area.
What Can I Do To Get My Site Noticed by Search Engines?
Search engine optimization (SEO) is all about getting your site ranked higher by search engines so that it appears on page one of a Google search. After all, if you can’t be found online, how will you ever get any business? Here are my tips for getting your site noticed by search engines in Chicago
Why Does Local Search Matter, Especially in Chicago?
Search engines are becoming more and more specific, meaning that if you don’t have your business listed in local search results, you could lose out on a lot of potential customers. Chicago-based entrepreneur George Brown realized that local search is incredibly important when he launched his digital marketing agency over ten years ago. He said: If I wasn’t in local search engines like Google, my business would be gone today because it was all word of mouth back then.
Where Should I Start if I’m Considering Outsourcing My SEO?
If you’re starting your search for an SEO outsourcing partner and not sure where to begin, look no further. Here are some tips from Chicago SEO expert George Brown to get you started in finding a reputable company to work with.